HOW TO CREATE A CAMPAIGN
Resource Center
Not sure how to get the CAM process started or to keep it on track? Need help explaining how social marketing works to colleagues and partners? Here are worksheets that might help, planning materials from other CAM campaigns, useful background research, and other important resources.
- Formative Research - Research to help define the problem to be addressed and the benefits of solving it
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- Audience-Specific Tools and Research - Reports, Tips, and Guidance on communicating with different target audiences.
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- Planning Documents, Worksheets, and Templates - A growing collection of real planning materials from CAM campaigns around the country. Marketing plans, creative briefs from ad agencies, evaluations, and other documents can help you to learn from what others have done.
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- Making the Case - How to get funders, legislators, community-based organizations, and partner agencies to support your campaign
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- Evaluation - Help with defining criteria, monitoring progress, and evaluating your campaign
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- Intellectual Property - Issues to consider, tips, and guidance for developing media materials or re-licensing materials from other campaigns
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- New Media - How to Use Social Networking sites, Blogs, Podcasts, Wikis, Instant Messaging, Text Messaging, and Video Sharing Web sites in a College Access Marketing Campaign
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