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Intellectual Property Issues

If you are getting ready to embark on a campaign, particularly if you are developing or re-licensing creative materials and media items, there are many legal issues to consider. This section provides advice on issues such as:

Downloadable Guides


Download and print our Intellectual Property Guides. Pathways to College Network has developed two useful guides to:

Developing Original Campaign Materials and
Using Materials from Other Organizations 

Frequently Asked Questions

 

We have compiled a list of frequently asked questions about the legal issues involved in college access marketing, including creating original marketing materials and using copyrighted materials from other campaigns.
Read More >>

Useful Web sites


Getting Started: An Intellectual Property Primer

Before reviewing the tips and guidance provided in this section, it might be useful to read a basic overview of Intellectual Property, including basic concepts and definitions.

Introduction to Basic Copyright Principles >>
Introduction to Basic Trademark Principles >>
Rights of Publicity/Rights of Privacy >>

Disclaimer
While the information contained in this section is intended to be a general description of important legal issues that will impact any marketing campaign, it is not intended to be all-inclusive nor a substitute for legal advice in specific situations. In designing and implementing any specific marketing campaign, you should involve your attorney at the earliest stages, since the legal principles applicable to such campaigns may be applied very differently from one situation to the next depending on the exact facts of each individual situation. By describing your planned campaign in as much detail as possible, your attorney will be able to help you identify potential problem areas and craft appropriate agreements and responses to allow you to avoid problems later in the campaign process.

 

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