How College Access Marketing Campaigns Can Utilize Social Networking Web Sites

Social networking Web sites are a form of user-generated content where users create a dynamic community through personal profiles/pages that are linked to one another. Profiles can be highly individualized and contain the user’s demographic information, school affiliations, interests, pictures, and other personal information. As part of an overall marketing strategy, social networking sites can be a powerful channel for reaching your target audience with your messages.

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