Go Alliance is an interstate cooperative that works to increase college access, awareness, and attendance through the use of applied social marketing techniques. Go Alliance aims to send clear messages to students about the importance of graduating from high school as well as how to get ready for college and overcome common financial and personal barriers. Member states jointly develop and/or share college marketing materials (such as radio and television spots, research, posters, and brochures) as well as ideas about programs that reach students in direct ways.

Read more