Archive List
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2011 Events
PowerPoint Slides and Handouts from the May 10 workshop at the Renaissance Concourse Atlanta Airport Hotel.
PowerPoint Slides and Handouts from the April 27 workshop at the Renaissance Concourse Atlanta Airport Hotel.
Recording link and PowerPoint slides from the May 17 webinar.
Recording link, Power Point slides, and materials from the webinar, led by Patrick Lane of the Western Interstate Cooperative for Higher Education.
Recording link, PPT slides, and handout from the webinar which explained how to plan and run an effective college access campaign.
2010 Events
Summary and handouts from the 2010 Annual Meeting, held November 8-10 at the Georgia Tech Hotel and Conference Center.
Regional meeting of CACG representatives to help plan their 2010-2011 CACG proposals.
This
webinar, led by Alice Anne Bailey, focused on how to use CollegeAccessMarketing.org’s step-by-step guide to plan and run an effective campaign—even on a small scale—from goal-setting and engaging key stakeholders to audience research and message development, drawing from social marketing principles and lessons learned from past college access campaigns across the country.
Using Technology to Engage Your Target Audience
Desiree Scales, CEO of Bella Web Design, led a face-to-face workshop on how to connect with your target audience and effectively engage them in two-way communication via Facebook and You Tube. The workshop focused on how to transform a static Web site from an online “brochure” to an interactive experience for the target audience through the use of online surveys, games, and video segments. Desiree also demonstrated how to ensure a campaign Website is easily located through search engine optimization.
Desiree's Power Point Slides >>
Led by Nedra Kline Weinrich, this 60-minute
webinar covered the key elements of an effective social marketing strategy, including how to narrow down campaign goals and objectives, segment the target audience, and apply the “8 Ps” of social marketing strategy (product, price, place, promotion, publics, policy, partnership and purse strings).
This 60-minute
webinar, led by Nedra Kline Weinreich of Weinreich Communications, focused on how to apply social marketing concepts to college access campaigns, including how to move beyond the “informational” approach of communication to actually changing the behavior of the target audience. Topics included how to persuade the target audience to take action by appealing to their values and desires as well as the “Ten Commandments” of social marketing.
2009 Events
Meeting Summary, handouts, and presentations from the Go
Alliance 2009 annual meeting and pre-conference meetings at the Hilton Atlanta Airport.
Andy Goodman of the
Goodman Center led a four-week Webinar series on tapping the power of personal storytelling. Participants developed stories they could use in presentations, on their state Web sites, and in publications to change student attitudes and behavior about staying in school and preparing for college.
In this webinar,
Christopher S. Penn, Chief Media Officer of the Student Loan Network, shared the four key pre-requisites you MUST have in place before starting any kind of social media marketing campaign, from passion to design science to fundamentals of good web design, to make social media work for you and your college access marketing team.
2008 Events
Meeting Summary, handouts, and presentations from the Go
Alliance 2008 annual meeting and pre-conference interest group meetings at the Hilton Atlanta Airport.
Betty Paugh Ortiz of the National Council for Community and Education Partnerships discussed the latest research on the varying Hispanic cultures in SREB states, including their views on education, and recommended several Latino-serving organizations as possible campaign partners.
May 14, 2008, workshop led by Wendy Erisman of the Institute for Higher Education Policy on how to monitor progress, make adjustments, and measure impact of a college access campaign
May 13, 2008, meeting of College Access Challenge Grant Administrators in SREB states
Slides and audio recording of Chris Penn's April 3, 2008, presentation on how to use social networks in a marketing campaign
2007 Events
Handouts and presentations from the November 2007 annual meeting and pre-conference workshops at the Hilton Atlanta Airport
February 2007 workshop in which Go Alliance staff provided a step-by-step guide to running an effective campaign, from pre-planning and target audience research to establishing partnerships, campaign implementation and continuing evaluation
Handouts and PowerPoint presentation from the March 14, 2007, workshop
Handouts and materials, including the KnowHow2Go application questionnaire, from the February 2007 workshop
2006 Events
Final project deliverables, including toolkits, custom state communications plans, and suggested creatives, from the Gates Foundation-funded initiative in cooperation with the Southern Governors' Association and GMMB agency.
PowerPoint presentations, handouts, and meeting summary from the 2006 conference.
2005 Events
Meeting summary, PowerPoint presentations, and handouts from the 2005 conference.