About Us

SREB states have joined together to address a growing concern — the need to improve high school retention, raise levels of high school achievement, and prepare more students to succeed in college. In addition, because of changes in the labor market, states need to increase the rates of postsecondary enrollment, particularly among underrepresented minority and low-income students.

Prompted by successful campaigns in four states, SREB formed a partnership of member states who work together on common outreach approaches to motivate young people and their families to take the steps needed to complete high school prepared for college, postsecondary training, or work. Go Alliance aims to send clear messages to students who may not plan to go to college that emphasize how to get ready for college and overcome common financial and personal barriers.

SREB’s Go Alliance helps member states make a strong case — directed especially to the students they most need to attract to college — that education can make an important difference in their lives. Go Alliance also helps students learn how to become ready for college by taking the appropriate middle grades and secondary courses, how to find out what they need to know about applying to and selecting the right college, and how to finance college.

Go Alliance provides professional development to campaign staff in SREB states via its highly successful workshop series as well as its annual meeting, both of which are led by national experts in social marketing, communications, and college access. SREB staff also provide direct support to member states through technical assistance and consulting services on an as-needed basis.

Member states jointly develop or share college access marketing materials (such as radio and television spots, posters, brochures, logos, Web materials, and research). Television spots, for example, have been reused in multiple states, but each time they are reused they are “re-voiced” so as to fit specific target groups or message themes. Sharing resources in this manner significantly reduces the cost and time associated with large-scale marketing campaigns.

Member states also share ideas about support programs that reach students in direct ways— for example, converting school counseling offices to college-preparation and career centers or through the establishment of networks of college access centers throughout the state.

Frequently Asked Questions