SEARCH THE SITE
What Is CAM? Navigation How To Create A Campaign Navigation Campaign Examples Navigation

COLLEGE ACCESS MARKETING IN THE NEWS

Going To College Gets The Hard Sell

In a bid to boost college enrollment rates, states are sniffing ways to get their people off the couch and into admissions offices.

College Ready New England

Propelled by a statewide mandate and goals- and with key stakeholders, resources and programs aligned-several states have successfully launched branded college readiness campaigns. These campaigns use well-crafted messages, slogans and logos that consistently identify them, their marketing resources and outreach tools. Savvy corporations market this way and states increasingly are following their lead.

College Access Challenge Grants

January 2008.   The U.S. Department of Education announces the College Access Challenge Grants program, a matching grant program to support states’ efforts to help underserved students and parents learn about, prepare for, and finance postsecondary education.

CAM NEWSLETTERS

June 2008 - Engaging Community Organizations
November 2007 - Using Social Networking Media in a College Access Marketing Campaign

ftrlogo_teri ftrlogo_pathtocollege ftrlogo_sreb ftrlogo_ga

Terms of Use Privacy Policy

Copyright 2008 : The Education Resources Institute
Site designed and developed by catalyst|net