COLLEGE ACCESS MARKETING IN THE NEWS
| Going To College Gets The Hard Sell |
In a bid to boost college enrollment rates, states are sniffing ways to get their people off the couch and into admissions offices. |
| Ad campaign will try to sell Cleveland kids on education |
PolicyBridge, a local grassroots think tank focused on urban policy issues, plans to indoctrinate inner-city youngsters with this message: "Education Pay$. Get Yours." The goal is to supplant what the group says are the anti-education and other negative messages that advertisers and mass media have been targeting to those communities for years. |
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