In a bid to boost college enrollment rates, states are sniffing ways to get their people off the couch and into admissions offices.

PolicyBridge, a local grassroots think tank focused on urban policy issues, plans to indoctrinate inner-city youngsters with this message: "Education Pay$. Get Yours." The goal is to supplant what the group says are the anti-education and other negative messages that advertisers and mass media have been targeting to those communities for years.